Driven by the Agadir 2020-2024 Royal Urban Development Program, which allocated over 7.3 billion dirhams for enhancing the infrastructure of the Agadir metropolis, an extraordinary dynamic has been set in motion, significantly benefiting the future of the construction industry ecosystem, which ranks as the second most important sector after agri-food.
The investment of 7.3 billion dirhams into Agadir’s infrastructure through the Agadir 2020-2024 Royal Urban Development Program signifies a pivotal phase in the urban development of the city.
The construction industry, both in Agadir and throughout Morocco, is facing a significant challenge that demands exceptional performance, expertise, and the ability to handle large-scale structural projects from its participants. The government is continually increasing communications and exchanges with sector representatives as part of the contract-programme that binds them, highlighting the demands for competitiveness and quality, given the scale of the infrastructure projects undertaken by the public authorities.
The magnitude of the infrastructure projects spearheaded by the public authorities presents a unique opportunity to invigorate the construction sector and to witness the emergence of new national and territorial champions, including in the Souss Massa Region.

The challenge of enhancing performance and competitiveness in the construction sector to uphold national preference poses a challenge for every region
The 2020-2024 Urban Development Plan (PDU) has enhanced Agadir’s appeal, preparing it to join the ranks of the Kingdom’s metropolises that embody the aspirations of the Royal Vision
The investment of 7.3 billion dirhams in the infrastructure of Agadir has positioned the city as a prime candidate for additional public investments aimed at accelerating its growth and fulfilling the Royal Vision of expanding strategic infrastructure from Marrakech to Agadir. This initiative also intends to seamlessly integrate Agadir with the broader network of cities throughout the Kingdom, reaching as far as the southernmost regions.

Agadir is strategically positioned for uninterrupted development between the North and the far South of the country
Agadir’s strategic role within the Kingdom is highlighted by the Tiznit-Dakhla Expressway, identified by His Majesty as a key initiative to ensure continuous development from the North to the very South of the country.
The 2020-2024 Urban Development Plan (PDU) goes beyond simple infrastructure enhancement, presenting an integrated urban, social, and economic strategy. This strategy primes the city to welcome substantial projects that significantly boost its attractiveness, previously limited by obsolescence and insufficient public investment.
